A significant challenge for the growing India Ayurvedic Products Market is ensuring the long-term sustainability and quality of its raw materials, which are overwhelmingly botanical. Estimates indicate that a majority (up to 80%) of the medicinal plants used by the domestic industry are still procured from wild habitats, leading to over-harvesting, biodiversity depletion, and the threat of extinction for several high-demand species.

To address this, the government-backed National Medicinal Plants Board (NMPB) and industry stakeholders are actively promoting two key strategies:

1. Scientific Cultivation: Encouraging farmers to move from wild collection to the organized, commercial cultivation of medicinal plants, ensuring a stable, quality-controlled supply.

2. Ethical Sourcing: Implementing standards that mandate fair wages for local collectors (often marginalized communities) and promoting environmentally sound practices, such as Good Agricultural and Collection Practices (GACP).

This focus is essential not only for conservation but also for guaranteeing the purity and therapeutic efficacy of the final product, which is often compromised by non-standardized wild collection practices, a factor critical to the future of the India Ayurvedic Products Market, as detailed in resource management studies, such as the India Ayurvedic Products Market Global Outlook.