The therapeutic Drugs and Health Care Products segments form the backbone of the India Ayurvedic Products Market, commanding the highest revenue share and reflecting the core medicinal application of Ayurveda. This segment encompasses traditional formulations for chronic disease management, general wellness supplements, and over-the-counter (OTC) remedies. The growth here is characterized by the modernization of ancient texts into consumer-friendly, standardized products.

The shift is evident in the packaging and delivery forms. Traditional, often complex, classical Ayurvedic Aushadhis (medicines) are being reformulated into accessible formats such as capsules, effervescent tablets, powders, and easy-to-consume syrups. This modernization improves patient compliance, shelf stability, and appeal to urban consumers who prioritize convenience. A significant portion of this segment's growth has been fueled by the demand for immunity-boosting products, such as various forms of Chyawanprash and herbal decoctions known as Kadhas, particularly in the aftermath of the global pandemic. Companies have successfully positioned these products as essential elements of daily preventive routines.

Furthermore, the segment addresses the growing prevalence of lifestyle disorders in India, including diabetes, hypertension, and digestive issues. Ayurvedic health care products are often sought as complementary or alternative therapies for these long-term conditions. The challenge for manufacturers in this high-value segment is establishing and maintaining scientific credibility. There is a strong industry movement, often in collaboration with government bodies and research councils, to provide evidence-based validation. This involves conducting clinical trials, documenting efficacy, and adhering to strict quality control processes to ensure safety and batch-to-batch consistency. The push for scientific validation is essential for gaining acceptance not only among the modern medical fraternity but also among skeptical, educated consumers who demand proven results, thereby ensuring the segment's long-term sustainability and credibility both domestically and for export.

For a comprehensive analysis of the product segmentation, the adoption rate of therapeutic drugs, and the market for health and wellness supplements, please consult the full report: India Ayurvedic Products Market Research Report—Global Forecast till 2035.