As alcohol consumption declines among younger consumers, many are turning to cannabis as a more appealing alternative. The rising interest in sober-curious lifestyles has opened the door for innovation in alcohol-free but experience-driven beverages.

The cannabis infused drinks market is directly benefiting from this shift, especially through cannabis mocktails. These sophisticated drinks mimic the flavor complexity of cocktails while incorporating cannabinoids like THC or CBD. They offer a social buzz without hangovers or liver damage—appealing to health-aware individuals.

Expect this category to grow as brands develop creative combinations of herbs, terpenes, and fruit extracts to deliver elevated, alcohol-free experiences.