Authenticity in production is increasingly a decisive factor for consumers of high‑end spirits. Products that emphasize traditional raw materials, heritage practices, and influence of terroir are gaining preference. In China, tequila is gaining interest not only as a novel category but also as an example of such authenticity, especially in categories that emphasize aged expressions. The china...

Recent years have witnessed substantial transformation in alcohol consumption patterns across Asia. The rise of premium and imported categories, shifting demographics, regulatory changes, and digital commerce all contribute. Tequila is emerging as one of the beneficiary categories in these broader shifts, particularly in China, where spirits diversity is increasing. The china tequila market is...