Some eCommerce merchants are adopting the AI trend, taking the bait hook, line and sinker, and are signing on to try to recruit new customers using AI as a marketing channel. For these entrepreneurs, there’s hardly a loftier goal than to get their brand, or at least some of their products, mentioned in a generative output through a model like ChatGPT or Gemini. Some are, however,...

Generative engine optimization is shaping how content appears in AI-generated responses. Instead of presenting a list of links, generative engines produce direct answers. That shift changes how your content needs to be written, structured, and validated if you want it to be included in those outputs. You are no longer optimizing only for rankings. You are preparing your content to be...